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What is a subscriber list?A subscriber list is a highly targeted group of people that are interested in a certain niche or topic. For example, it could be a group of people who are interested in yoga or a group of people who are interested in being a dealer and playing poker. When you are building a list, it is very important that your list is very, very targeted.
So why is it important to be targeted? Well lets say you are selling a product on yoga. Would you want to spend your time and money promoting your product to someone who is interested in cars? It doesn’t make sense does it? You would obviously want to be promoting your product to someone who is actually interested in yoga. In essence that is actually what you are doing with your list. You’re finding out people who are interested in a certain niche or a certain topic that you have a product or service, and you are just promoting your product or service to them.
So another reason why it is really important to be targeted is that, some people may think, why not have your list as big as possible? The guy who likes cars, there’s a chance he might like yoga too! So shouldn’t we promote our product to him as well? Yes although there may be the chance that this person may also be interested in yoga, we have to remember that acquiring every person into our lists costs us time and money, and we can’t afford to be spending money on acquiring someone just on the small chance that they may be interested. We really want genuinely interested people on our list. So the takeaway for you really is to be very targeted with the people you add to your list.
So how do you build your subscriber list? Well the answer is using an autoresponder. An autoresponder is a piece of software that allows you to capture the email address of your visitors so that you can send e-mails to them in the future. Now this may seem like a very simple piece of software, but the autoresponder has really revolutionised online marketing. Without this piece of software, building a list is a lot more tedious, time-consuming and expensive. Let’s say you have a list of 300 people, can you imagine manually typing out an email to each of the 300 people? It would take ages! An autoresponder allows you do that automatically at the press of a button! It is very fast and this software is also very inexpensive now. So in another article or video, I will show you how you can very easily, quickly and cheaply set up your own autoresponder to start building your own subscriber list.